This assignment is made up of a report
You are expected to conduct an independent piece of research that considers different industries/organisations
and management practices across different geographical locations by evaluating how corporate social
responsibility practices have been undertaken and critically discuss alternative approaches and solutions.
Using key themes from this module, you need to develop a corporate social responsibility strategy
for IMPERIAL BRANDS company.It is a multinational tobacco company headquartered in Bristol, England.
The report required:
Write a report to be presented to the board of directors responsible for the companyâ€™s corporate
social responsibility strategy. Your report should include an analysis of the proposed strategy taking
into account the following issues:
1. Explore corporate social responsibility in different organizational and national contexts focusing on the
six core characteristics of CSR â€“ relate them to the organisation of your choice from the case studies pack.
2. Explore the variety of theoretical avenues and the diversity of theoretical concepts in
CSR and relate them to the chosen organisation. You need to apply
at least three models/theories within this section.
3. Examine strategic approaches used currently by the chosen corporation in fulfilling their community responsibilities
4 Make recommendations identifying how a more sustainable CSR strategy can be developed for your chosen company. The suggestions should analyse the following aspects:
How ecological responsibilities could be further enhanced in the chosen organisationâ€™s corporate strategy
How the chosen company might enhance social welfare by developing products for consumers or responding
to demands from consumers for greater responsibility.
How the chosen organisation might enhance their CSR strategy in regards to the recruitment and
retention of employees.
You need to ensure that the recommendations given are original and are proposed in accordance
with your understanding of the selected case study.
5 â€“ Conclusion and reflection