3,000 word essay (plus or minus 10%). Students can address the topic to PR as a whole or to a specific area of PR practice of interest. Either approach should address the following question:
Social media and digital communications are continuing to change the scope and practice of PR.
What constitutes best practice for a social media-led campaign?
Use examples to illustrate your answer.
CIPR (2013) Social Media Best Practice Guidelines. London: CIPR. Kemp, S. (2015) Building a Connected Strategy. We Are Social blog. [Online] Available at: http://wearesocial.com/uk/blog/201 5/09/building-connected-strategy
Kawasaki, G & Fitzpatrick, P. (2014)
The Art of Social Media: Power Tips for Power Users
Meerman Scott, D. (2017) The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
Kingsnorth, S. (2016) Digital Marketing Strategy: An Integrated Approach to Online Marketing