Unit 5 Complete

Business Finance

All questions need to be 200-350 words and in text citations are needed as well.

1.Summarize the case and identify the dilemma facing American Express.

2.Research the products at www.americanexpress.com
Discuss each element of the marketing mix for American Express.

3.Based on the current product lineup, what type of promotional strategies would you recommend for American express to help boost customer loyalty?

4.Describe some of the promotional strategies that American express employs with its current range of products.


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