Tactical Plan

Business Finance

Select up to six PR tools you will use to promote your client’s product or service. Each team member will choose one tool. The tool I choose is “Blogging”

Blogging. To reach the online audience, PR specialists use the digital forms of press releases and newsletters but they also use a variety of other tools such as blogging and recently, microblogging. It allows them to create and maintain a relationship with the target audience as well as establish a two-way communication.

Review The Practice of Public Relations, Ch. 15 on how to write a news release as well as more brief promotional writing for social media such as Twitter.

Review The Practice of Public Relations, Ch. 9 and decide which forms of paid, earned, or owned media you will integrate into your campaign. Be specific with your choices. For example, for paid media you might create an ad for a print or online newspaper or magazine. For owned media, you might create a blog, Facebook page, etc. For earned media, you might develop a publicity campaign for what is known as “third-party endorsement.” Refer to Ch. 9 of The Practice of Public Relations for more information on these tools. The Whole Team Decide which form works with blogging.

Explain your rationale for each selection.

Write a 700- to 1,050-word paper in which you outline your tactical plan for executing on the public relations campaign. Whole Team will work together. My portion should be 200-250 words.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

Develop an 8- to 10-slide presentation (Microsoft® PowerPoint® or Prezi) with speaker notes that outlines the tactical elements of your campaign using all of the information that you researched for your paper. Each team member will do 2 slides. Create two slides for the PR tool that can be placed into the presentation.

Format your presentation consistent with APA guidelines.

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