summary of video and articles

by

Business Finance

Pplease watch the following video () on growth hacking and read two related online articles.

– Video clip on growth hacking

Growth Hacking: Data and Product Driven Marketing – David Arnoux (Links to an external site.)Links to an external site. (Links to an external site.)Links to an external site.Growth Hacking: Data and Product Driven Marketing - David Arnoux

1) https://en.wikipedia.org/wiki/Growth_hacking (Links to an external site.)Links to an external site.

2) https://blog.optimizely.com/2014/11/19/what-does-it-mean-to-be-a-growth-marketer/ (Links to an external site.)Links to an external site.

Based on these materials, please summarize what the growth hacking (a.k.a. growth marketing) is and why it is important in modern marketing.

– Length of paper: 1~2 double-spaced pages.