stages that adopters of new products move through Explain the five stages that adopters of new produ

stages that adopters of new products move through

Explain the five stages that adopters of new products move
through Then consider the following scenario: Markus comes back to his dorm
room from a night out shooting pool and is excited about a new brand of rye
beer he heard about He thinks it sounds interesting His roommate, Paul, tells
him the brand name is Redhook Rye and it’s available at Taco Mac, but he hasn’t
decided whether he wants to try it yet A visitor, Allison, says that since her
first swallow it’s the only beer she drinks Johnny has heard the commotion and
is now standing in the door of the room He says he tried it once and thought
it tasted awful Now indicate which stage of the adoption process each of the
above participants is in

Kotler, P (2003) Marketing Management, 11/E Prentice
Hall Chapters 11,12, and 13, Pages 307-405 MBA

 

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