SPHE416 Forum 5

by

Business Finance

Question: Choose a current or recent professional or college athletic program that is experiencing negative publicity. What type of media coverage are they experiencing and what is the impact of that coverage? What suggestions would you give to the organization to stem the tide of negative opinions as well as to build positive perceptions? What public relations strategies should they employ to improve their image?

Remember, your Initial Discussion is assigned to be a minimum of 250 words crafted into 3 solid paragraphs