Social, Ethical, and Legal Implications Presentation: Coca-Cola Company

by

Business Finance

***NOTES FROM ME: Please provide at least 3 slides of content since I will not use any content I do not truly understand. Please include robust speaker notes that are more in-depth than just what is on the slides. Please cite ALL sources used within speaker notes along with References slide at the end. Assignment says to use at least 3 peer-reviewed sources but more important to me is that there are at least three sources WITH HYPERLINKS to websites I can easily access online. Course text book shown in profile of this assignment is a good option as one source (if you choose). Please do not use word for word quotes from sites like Investopedia as I have had a tutor do that before and I had to fix it. Thanks for the help!

Purpose of Assignment

The purpose of this assignment is to help students think through the importance of social, legal, and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the learners understand ethical and legal issues related to marketing practices. This knowledge helps to prevent such issues when developing the marketing strategies in their marketing plan.

Assignment Steps

Producing and marketing a product without regard to ethical, legal, and social considerations is detrimental to the overall success of any company.

Prepare a 5 minute oral presentation accompanied by Microsoft® PowerPoint® presentation addressing the following. Please make sure to cite your references on the last slide and have sufficient speaker’s note on each slide.

Assess the ethical, legal, and social issues affecting your product or service in two markets: the United States and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S., then your other market is required to be the U.S. marketplace.

Include the following:

  • Develop a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required.

Formulate a summary including at a minimum the following elements:

  • Required summary elements:
    • Strategic Objectives
    • Products or Services
  • Optional executive summary elements:
    • Resources Needed
    • Projected Outcomes

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines.