Nonprofit Marketing Different from For-Profit Marketing
Business Finance
This assignment is designed to help you achieve the Following Learning Objectives:
- Explain the importance of the nonprofit sector for society
- identify and explain the challenges faced by the nonprofit sector
- explain how and why the nonprofit sector has adopted a marketing approach
- identify and explain issues and challenges faced by nonprofit marketers.
After completing the assigned reading, and reviewing the other resources provided in this module, answer the following questions:
- Explain from your reading what can you identify that is special about nonprofits, and which makes nonprofit marketing different from for-profit marketing?
- What difference is there between the constituents of a NPO and a for profit organization and what significance do these differences have for non profit marketing.?
- What are some of the ways in which marketing professionals in nonprofits can effectively respond to the challenges discussed in chapter 1.
Prepare your response in APA format, with a cover page and reference section. Be sure to cite your sources. Your response should be between 2 and 3 pages in length.
