Newark Memorial High School Coca Cola Marketing Mix Paper

Business Finance

Instructions

In this assignment, you will evaluate the marketing mix of a company of your choice.

Choose any company that operates in your local area. Do some research on the marketing strategy of that company. Evaluate the company’s marketing mix.

Your paper should begin by discussing the target market and competitive advantage of the chosen company. Then, your paper should have both a description AND an evaluation of the marketing strategy in each of four areas:

  • Product strategy
  • Pricing strategy
  • Place (distribution) strategy
  • Promotion strategy

Writing Requirements (APA format)

  • Length: 2 – 3 pages (not including title page or references page)
  • 1-inch margins
  • Double spaced
  • 12-point Times New Roman font
  • Title page
  • References page (minimum of 1 scholarly source)

Grading

This activity will be graded based on the Week 7 Assignment rubric.

Please develop rubric for this activity.

Course Outcomes (CO): 6

Due Date: By 11:59 p.m. MT on Sunday

Rubric

Week 7 Assignment Rubric

Week 7 Assignment Rubric

Criteria Ratings Pts

This criterion is linked to a Learning OutcomeCompany Marketing Mix Overview

35.0 pts

Paper addresses all aspects of the company marketing mix to include choosing a local company, discussing the target market, and describing the marketing mix

31.0 pts

Paper addresses most aspects of the company marketing mix to include choosing a local company, discussing the target market, and describing the marketing mix

27.0 pts

Paper addresses some aspects of the company marketing mix to include choosing a local company, discussing the target market, and describing the marketing mix

23.0 pts

Paper addresses few aspects of the company marketing mix to include choosing a local company, discussing the target market, and describing the marketing mix

0.0 pts

No newspaper article is discussed.

35.0 pts

This criterion is linked to a Learning OutcomeProduct Strategy

10.0 pts

Paper provides a description of the company’s product strategy and evaluates the company’s product strategy using the textbook.

6.0 pts

Paper discusses company’s product strategy but does not evaluate the strategy using the textbook.

0.0 pts

Paper does not discuss strategy.

10.0 pts

This criterion is linked to a Learning OutcomePricing Strategy

10.0 pts

Paper provides a description of the company’s pricing strategy and evaluates the company’s product strategy using the textbook.

7.0 pts

Paper discusses company’s pricing strategy but does not evaluate the strategy using the textbook.

10.0 pts

This criterion is linked to a Learning OutcomePlace (Distribution) Strategy

10.0 pts

Paper provides a description of the company’s distribution strategy and evaluates the company’s product strategy using the textbook.

7.0 pts

Paper discusses company’s distribution strategy but does not evaluate the strategy using the textbook.

0.0 pts

Paper does not discuss distribution strategy

10.0 pts

This criterion is linked to a Learning OutcomePromotion Strategy

10.0 pts

Paper provides a description of the company’s promotion strategy and evaluates the company’s product strategy using the textbook.

7.0 pts

Paper discusses company’s promotion strategy but does not evaluate the strategy using the textbook.

0.0 pts

Paper does not discuss promotion strategy

10.0 pts

This criterion is linked to a Learning OutcomeClarity, Organization, and Writing Quality

15.0 pts

Throughout the whole work, the writing actively engages with the topic, is free of major errors in grammar, spelling, and punctuation, demonstrates strong word choice and sentence variety, and logically organizes ideas.

13.0 pts

Throughout most of the work, the writing actively engages with the topic, is free of major errors in grammar, spelling, and punctuation, demonstrates strong word choice and sentence variety, and logically organizes ideas.

11.0 pts

Throughout some of the work, the writing actively engages with the topic, is free of major errors in grammar, spelling, and punctuation, demonstrates strong word choice and sentence variety, and logically organizes ideas.

7.0 pts

Throughout little of the work, the writing actively engages with the topic, is free of major errors in grammar, spelling, and punctuation, demonstrates strong word choice and sentence variety, and logically organizes ideas.

0.0 pts

No effort

15.0 pts

This criterion is linked to a Learning OutcomeResources

5.0 pts

The paper uses the textbook AND an outside source.

2.0 pts

The paper uses the textbook OR an outside source.

0.0 pts

There are no sources used.

5.0 pts

This criterion is linked to a Learning OutcomeLength

5.0 pts

The assignment is between 1.5 – 2 pages (not including title page or reference page)

3.0 pts

The assignment is between 1 – 1.5 pages (not including title page or reference page)

0.0 pts

The assignment is less than one page

5.0 pts

Total Points: 100.0

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