Need a marketing strategies part for a marketing plan report

by

Business Finance

I am currently working on a report for my marketing class and I need you to write the marketing strategies part (about 4 pages).

Attached is an example of this project. The example report has a long marketing strategies but it doesn’t have to be that long for my report.

  • Store name: After Hours Cafe
  • Business Goals:
    • Break-even within two years
    • Increase profit by 10% every year after break-even
    • Open up a second cafe in Orange County within four years
  • Target Market: After Hours Cafe’s main target market is college students, especially students who are looking for a place to study early in the morning, during the day, or and/or late at night
  • Product: Coffee beans freshly roasted onsite, espresso drinks, tea, baked goods
  • Price:
    • Espresso
      • Doppio: $2.25
      • Triple: $2.50
      • Quad: $2.75
    • Freshly brewed coffee
      • Regular: $2.50
      • Large: $3.00
    • Americano
      • Regular: $3.00
      • Large: $3.50
    • Latte, Cappuccinos, Mochas, Macchiatos
      • Regular: $3.50
      • Large: $4.00
      • Add syrup: $0.25 per pump
        • Flavors: Caramel, classic, hazelnut, vanilla, condensed milk, mocha, white chocolate, matcha
        • Changing to almond, coconut or soy milk: $0.50+
    • Ice Blended Beverages
      • Regular: $4.50
      • Large: $5.00
      • Flavors: Caramel, hazelnut, vanilla, mocha, white chocolate, matcha
    • Brewed Teas
      • Regular: $2.50
      • Large: $2.75
      • Flavors: Royal English Breakfast Black Tea, Earl Grey Black Tea, Green Tea, Lemon Ginger, Chamomile
    • Baked goods
      • Bagel: $1.50
        • Plain cream cheese: $0.75
      • Scone: $2.50
      • Muffin: $2.25
      • Loafs: $2.70
  • Specialty:
    • Handcrafted espresso drinks with freshly roasted coffee beans
    • Freshly roasted coffee beans available for sale
    • Certified baristas & roasters
      • Baristas: About 10 hours long program
      • Roasters: About 30 hours long program
    • Customers may order with any smartphones (Customization available)
  • Promotion:
    • Reward systems
      • 1 point per transaction
      • Every 10 points, get 1 baked good or any drink for free