Reflection is an important part of the learning process. Reflecting on what you’ve learned not only reinforces learning but also allows you to view what you’ve learned in the broader context of work and life. For this written assignment, you will reflect on the course.
To complete this assignment, answer the following questions in a minimum of 1.5 pages:
- What was the most interesting part of the course?
- What was the most challenging part of the course?
- How will the content of the course apply to your career or life?
Students examine the similarities and differences between public relations, advertising and promotional marketing and how to differentiate between a target audience and a target market. Marketing interactions with associated stakeholders, including current and new customers; shareholders; the media; financial and industry analysts will be explored. Other parts of the enterprise, such as senior management and marketing, finance, and human resources departments are studied.
Prerequisites: Principles of Marketing
By the end of this course, you should be able to:
- Describe public relations as a tool for both profit and nonprofit organizations.
- Identify retail and business-to-business promotional strategies and techniques.
- Identify outlets for public relations.
- Analyze the impact of public relations and its associated stakeholders.
- Compare the differences between a national and international promotional campaign.
- Compare public relations and promotional marketing.