Let us examine the problem faced by Mr. Talal, Regional Manager of Medico KSA pvt. ltd., Medico makes and distributes products from more than 15 international pharmaceutical and health care companies. Mr. Talal is responsible for managing existing clients and also to get new clients. He manages a number of sales representatives. Important customers have a dedicated sales representatives, while other sales representatives try to get new clients.
One day an important customer (Al-Shifa Hospital) called Mr. Talal and complained that Mr. Rashad (the sales representative) was ineffective and insisted he be removed, or else they would not give any business. Al-Shifa Hospital is a major customer and gives good business.