Media Plan Rationale

Business Finance

Using your product choice and your target market(s), decide which media — television, radio, magazines, newspapers, social media, etc. — you plan to use to communicate about your product/service. Please be specific.

Using a Word document, write a two to three (2 – 3) paragraph summary highlighting your selections. Using an Excel spreadsheet, develop your media budget. Include the budget in your summary document. This document will serve as a draft to be updated and incorporated into your final IMC project.

My project is gonna about AMAZON GO. Also I’m giving you the executive summary about the AMAZON GO. Please check the rubric as well.

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