Option #1: Introducing a New Consumer Product to the Market
Put yourself in the position of an entrepreneur who is developing a new product or service to introduce into the market. Briefly describe the product. Then develop the segmentation, targeting, and positioning strategy for marketing the new product. Be sure to discuss:
- The overall strategy; why are segmenting, targeting and positioning useful methodologies.
- Segmentation and targeting choices
- Characteristics of the target market
- Why that target market is attractive
- The positioning strategy
Provide justifications, in the form of research, for your decisions and reference your textbook and required readings.
Your paper should be two to three pages in length, not including the title and reference pages, and conform to CSU-Global Guide to Writing and APA (Links to an external site.). Include at least two scholarly references in addition to the course textbook. The CSU-Global Library is a good place to find these references.