select any company you would like and do marketing analysis of how they are trying to promote themselves. This will be a 4 page (double spaced) minimum and 6 sources minimum paper based upon their current MARKETING MIX (Ch. 8).
You will need:
- Company Background: explaining who the company is and what they sell
- Select a SPECIFIC product they are currently marketing
- Determine their current advertising MESSAGE for the product
- Research their Advertising Strategyâ€¦where and what are they doing right now (TV, Radio, Internet, etc.).
- Sales Promotion Strategyâ€¦where and what are they doing right now.
- Personal Selling Strategyâ€¦is it sold one on one like a car or boat or tvâ€¦or not?
- Public Relationsâ€¦what is their message and how are they putting it out. What internet resources do they have available for consumers to interact with the company?
- Summarize your findings about their Marketing Mix.
- Include the link or picture of their best advertisement you found.