Brands are powerful assets that must be carefully developed and managed.
1. Select a hospitality company and analyze the strengths and weaknesses of their brand/brands.
2. Find and analyze an example of co-branding. Was it beneficial to both brands? Why or why not?
Please ensure to follow APA formatting to cite source(s). This assignment must include a minimum of 5 paragraphs and APA formatting to earn full credit.
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