How did Australian Wine industry enter US market?

by

Business Finance

The country of Australia is a major wine producer and exporter. One of their key success stories has been the US. Their success was not unplanned, there was a lot of work by the wine industry in Australia to enter the US market.

Research what went on in this process and provide a short overview of what actions they took, and decisions made about marketing that helped in their success.

What resources were brought to bear that assisted Australian wine producers in their efforts.

What opinions do you have on how the whole process went and how it might help you in the future,