Generational cohort segmentation attempts to put people(consumers) into various “cohorts” by age. Yo

Generational cohort segmentation attempts to put people(consumers) into various “cohorts” by age. You may have heard ofthe “Baby Boomer” generation (those born between1946-1965).   There’s also the “N Generation”, those bornafter 1977. For the “N Gen”, the internet was a defining moment as they grewup. They’re still defining their core values. They tend to be moreidealistic and social causes are more important to them than the”Generation X” (born between 1966-76).    So for the “N Gen”, let’s discuss the following: Attached

 

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