discussion jazzercise the rebrand 10
1, Jazzercise has long been associated with 1980s aerobics. In early 2015, the company launched a rebranding campaign. Review Chapter 2 in the text and the resources for Jazzercise ( https://www.fastcompany.com/3040663/jazzercize-has-a-hardcore-new-logo-to-shake-the-granny-vibe), then address the importance of the following:
- Corporate mission and rebranding alignment with it
- Defining features of the product/service
- Current competitors
- How the company is differentiating itself from competition
- What is your substantiated opinion of the potential rebrand effectiveness?
This discussion will inform your effort in Milestone One, due in Module Three.
2. Discuss four consumer trends that may impact this business or the industry and brand’s new image.
https://cbx.com/thinking/cbx-helps-jazzercise-rebrand-with-focus-on-intensity-results/
https://beloved-brands.com/2014/05/19/internal-and-external/
Critical Elements:
Comprehension: Develops an initial post with an organized, clear point of view or idea using rich and significant detail.
Critical Thinking: Draws insightful conclusions that are thoroughly defended with evidence and examples.
Writing (Mechanics): Initial post and responses are easily understood, clear, and concise using proper citation methods where applicable with no errors in citations
