Discuss in your workshop group: Martin Ltd has always had astrategy of product differentiation; that

Discuss in your workshop group: Martin Ltd has always had astrategy of product differentiation; that is, providinghigh-quality products and extracting a price premium from themarket. During the recent economic downturn, Martin Ltd saw itscustomer base diminish, and decided to move strategically to a costleadership strategy, that is, to try to sell more products at alower price. Required: What are the implications of this strategychange for the expenditure cycle? Attached

 

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