Dell has been selling computers for over 25 years with its unique, direct build-to-order, sales model. Read about Dell on pages 90–93 in our textbook and also watch the Dell Supply Chain video and answer the following questions:
- Why has Dell’s direct supply chain been so successful?
- Describe the main supply chain challenges that Dell is now facing and provide your recommendations for solving them.
- Why did Dell decide to sell its products via retail outlets a viable solution? Do you agree with this distribution strategy? Why or why not?
Submit your answer in a Microsoft Word document in 600–800 words. All written assignments should follow APA rules for attributing sources.