BUS530 Azusa Pacific University Santa Fe Grill Marketing Proposal
Business Finance
Marketing Proposal – Santa Fe Grill: Each week students will be adding new components to the ongoing case study. A breakdown of the work due each week follows:
Part A:
Title Page
Table of Contents
Introduction
Segmentation of customer including:
Perceptual Map
Common characteristics of customer and trend lines
Part B:
Research Methodology including
Descriptive variables
Design of hypothesis (HO and HA)
Part C:
Research Questions
Part D:
Data Analysis – present findings from statistical ANOVA
Present tables and graphs from SPSS
Develop company/corporate strategies based on the results of the ANOVA
Part E:
Compare and Contrast different statistical test (2 qualitative and 2 quantitative)
Present a discussion on why the ANOVA is best suited for this application
Limitations
Conclusion with a faith integration component
Part F:
Budget proposal
Part G:
Executive Summary including
Research objectives
Concise statement of method
Summary of key findings
Conclusion
Recommendations
Wk. 7 Submission of Final Marketing Research Proposal
Specific Details Regarding this Week’s Assignment:
1. Your paper must meet the writing standards set by APA (6th Ed.)
2. Include a completed Change Matrix* (placed immediately following the title page) regarding the changes you made to Wk. 6 Part F
3. Write an Executive Summary (this section must include the five items listed above)
4. Review the entire document before final submission
5. Submit your final paper including Parts A-G
* Student’s must address each of the notes, comments, or other feedback from the instructor previous week’s Proposal before this week’s work will be graded.