Brand and Product Management

by

Business Finance

Refer back to the brand chosen for the Week 1 assignment. Coco Cola

Discuss each of the following questions in 175 to 350 words each:

  • How is your brand marketed in different countries? Does it use a standardized or customized approach?
  • Assess your brand’s global branding success against the Ten Commandments of Global Branding as provided in Figure 14.5 (Keller).
  • How has your brand’s marketing evolved in response to changing social, demographic, and ethical issues?

Format your paper consistent with APA guidelines.