Blue ocean strategy

Business Finance

Seminar in Supply Chain Strategy

Case Assignment: 2018 State of Logistics when Traditional Strategy meets Blue Ocean Strategy


My company is ECHO Logstic

Please read and refer to the reading on eLearning that pertain to discussion on April 12 and 17. The readings pertain to the State of Logistics Report, Blue Ocean Strategy, Porter’s 5-Forces, and a couple of articles describing new approaches to leveraging logistics to open new markets.

Your group has selected a company within a specific logistics industry segment for your semester project. This case assignment will help you to think about how your company may leverage the new and forthcoming industry innovations to create new logistics and supply chain strategies.

You are to focus on your project company and industry for this case assignment. You are to read the readings on eLearning referred to above to complete this assignment.


1. This is an individual assignment.

2. Details are important to supporting your viewpoints. Your paper should be 3 to 5 pages, 1” margins, and uploaded to eLearning Dropbox titled Blue Ocean Case by 5 p.m. on April 19. Assignments uploaded after that time period and up to 10 p.m. on April 19 will receive a 25% reduction in grade prior to grading.

3. Evaluate your company and industry. Use the readings to extract specific information that supports your evaluation.

a. Follow the Porter’s 5-Forces model and evaluate the competitive environment. Be specific with your evaluative statements. Make a section to discuss each force as it pertains to your company and industry.

b. Use the article, “What is a Blue Ocean Strategy?” and answer the questions that are contained within the article that guide readers in creating a Blue Ocean Strategy.

c. Use the additional readings from this section on eLearning, and information from the internet (pertaining to your company and industry), to state specific information that supports your evaluations in 2a and 2b above.

4. Using the Blue Ocean Strategy article by Kim and Mauborgne detail a Blue Ocean Strategy for your company. Reading the whole article will provide you with examples to help you identify examples pertaining to your company. Also, focus on the table on page 7 that compares specific details of a Red Ocean to a Blue Ocean Strategy. Describe your company according to how they are currently competing in a Red Ocean and how they can create a Blue Ocean Strategy.

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