Argosy University Apple Marketing Information Systems Discussion

Business Finance

Week 1 Discussion:

Before beginning work on this week’s discussion forum, please review the link “Doing Discussion Questions Right,” the expanded grading rubric for the forum, and any specific instructions for this week’s topic.

By the due date assigned, respond to the assigned discussion questions and submit your responses to the appropriate topic in this Discussion Area.

Respond to the assigned questions using the lessons and vocabulary found in the reading.

Support your answers with examples and research and cite your research using the APA format.

Start reviewing and responding to the postings of your classmates as early in the week as possible.

Marketing Information Systems

You work for an automobile manufacturer that offers a complete line of vehicles, from full-size pickups and luxury sport-utility vehicles (SUVs) to economy cars and hybrids. After analyzing the recent changes in consumers’ buying habits, your manager wants you to create a marketing information system for the firm. The system should help the firm identify early trends in the marketing environment.

Begin your post by describing an automobile type from the line of vehicles that you will use for the remainder of your post.

Then, create a 300- to 400-word response to any two of the following bullet points:

Identify the variables in the marketing environment that need to be monitored to recognize and predict trends.
Explain the need to monitor trends for each of the identified environmental variables.
Describe how you will monitor these trends.
Describe the role of marketing research in understanding how consumers’ perception of these trends impacts their selection of this automobile.

Be sure to properly cite your sources using APA; include your references and in-text citations. Comment on the postings of your classmates. Do you agree with their position? Why or why not?

Discussion Week 2:

By the due date assigned, respond to the assigned discussion questions and submit your responses to the appropriate topic in this Discussion Area.

Respond to the assigned questions using the lessons and vocabulary found in the reading.

Support your answers with examples and research and cite your research using the APA format.

Start reviewing and responding to the postings of your classmates as early in the week as possible.

Market Segmentation

A firm has developed a new roofing material that also produces electricity from sunlight. This material is very light and inexpensive. Besides roofing, it could also provide an inexpensive carport covering for open-air parking lots. The firm has hired you as a consultant for the successful national launch of this product. You are required to present a report to the senior management describing when and where this product should be launched.

Create a 300- to 400-word response answering the following:

Identify different segments of the market for launching this product.
Recommend which segments of the product should be targeted first for maximum returns to the firm and support your recommendation.

Be sure to properly cite your sources using APA; include your references and in-text citations. Comment on the postings of your classmates. Do you agree with their position? Why or why not?

Discussion Week 3:

By the due date assigned, respond to the assigned discussion questions and submit your responses to the appropriate topic in this Discussion Area.

Respond to the assigned questions using the lessons and vocabulary found in the reading.

Support your answers with examples and research and cite your research using the APA format.

Start reviewing and responding to the postings of your classmates as early in the week as possible.

Product Mix and Product Life Cycle

For the last twenty years, your firm has been producing a simple health drink called NutriA. It is aimed at health-conscious adults aged between twenty-one and forty-four years. NutriA is in the mature stage of the category’s life cycle; as a result, industry sales are flat. Your marketing manager decides that it is time to expand the depth of the product line and increase market share. He wants you to come up with a new health drink aimed at a younger market, the fifteen- to twenty-one-year-olds.

Create a 300- to 400-word that addresses the following:

Describe the new product.

Would you keep that same brand name or use a new one? Why?

Would it be similar to or different from the existing drink? Why? If it would be different, explain how.

Be sure to properly cite your sources using APA; include your references and in-text citations. Comment on the postings of your classmates. Do you agree with their position? Why or why not? As you respond to your classmates, make sure you use the course concepts that you have studied so far.

Discussion Week 4:

By the due date assigned, respond to the assigned discussion questions and submit your responses to the appropriate topic in this Discussion Area.

Respond to the assigned questions using the lessons and vocabulary found in the reading.

Support your answers with examples and research and cite your research using the APA format.

Start reviewing and responding to the postings of your classmates as early in the week as possible.

Distribution Strategies

According to the intensive distribution strategy, a consumer should not have to go beyond the nearest store to buy the product.

Create a 300- to 400-word response to any two of the following bullet points: Which products are best suited for an intensive distribution strategy and why?
Which products are best suited for an exclusive distribution strategy and why?
Which products are best suited for a selective distribution strategy and why?
Provide an example of a product you buy that is always available, including how availability influences your brand loyalty toward the product.
Discuss a situation when you went out of your way to buy a particular product. Why did you make such an effort to buy it? What are the lessons for marketing managers who sell products that consumers consider special?

Be sure to properly cite your sources using APA; include your references and in-text citations.

Discussion Week 5:]

By the due date assigned, respond to the assigned discussion questions and submit your responses to the appropriate topic in this Discussion Area.

Respond to the assigned questions using the lessons and vocabulary found in the reading.

Support your answers with examples and research and cite your research using the APA format.

Start reviewing and responding to the postings of your classmates as early in the week as possible.

New Media Advertising

Select a Web site for a brand to which you are loyal. Describe the message the Web site conveys about its brand. Is it consistent with the brand’s message in traditional media’s advertisements? How? Did you learn anything new about the brand and its history by visiting the Web site? How does the Web site influence your perception of the brand? How can you improve the Web site? What other media does the firm use to promote the brand? Is it effective? Why or why not?

Be sure to properly cite your sources using APA; include your references and in-text citations.

Comment on the postings of your classmates. Do you agree with their position? Why or why not?

Argosy University Apple Marketing Information Systems Discussion

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