51. Based on relative competitive scope (broad target to narrow target) and source of competitive…

51. Based on relative competitive scope (broad target to
narrow target) and source of competitive advantage (lower cost to
differentiation), Porter’s four generic business strategies are
differentiation, cost focus, cost leadership and __________.
a) exclusivity
b) electronic-focus
c) quality focus
d) differentiation focus
e) service leadership

52. Based on relative competitive scope (broad target to
narrow target) and source of competitive advantage (lower cost to
differentiation), Porter’s four generic business strategies are cost
leadership, cost focus, differentiation focus and __________.
a) service leadership
b) diversification
c) reactive
d) differentiation
e) quality focus

53. Based on relative competitive scope (broad target to
narrow target) and source of competitive advantage (lower cost to
differentiation), Porter’s four generic business strategies are cost
leadership, differentiation, differentiation focus and __________.
a) diversification
b) service leadership
c) quality leadership
d) cost focus
e) competition-focus

54. According to Porter’s four generic business strategies
model, a __________ strategy requires a serious commitment to reducing expenses
that, in turn, lowers the price of the items sold in a relatively broad array
of market segments.
a) differentiation focus
b) cost focus
c) differentiation
d) cost leadership
e) supply focus

55. Which of the following statements about cost leadership
strategy is true?
a) Cost leadership strategy requires reducing expenses to
lower the price of the items sold in a relatively broad array of market
segments
b) Significant investments in capital equipment may be
necessary to improve the production or distribution process to give low unit
costs
c) The cost leader still must have adequate quality levels
d) Daiso, a Japanese chain of hundred-yen stores worldwide,
is able to maintain its low-price, value-for money product strategy by
developing its own range of niche products and selling them in large
quantities, with over 1,000 new products introduced each month.
e) All of the above statements about cost leadrship strategy
are true

56. In the early 1900s, Henry Ford revolutionized the
automobile industry by developing production lines and mass producing the Ford
Model T automobile. By heavily reducing production costs, Henry Ford, Ford made
the Model T quite affordable for the average American family. What business
strategy did Henry Ford use to gain a competitive advantage in the automobile
market?
a) Ford used a differentiation strategy
b) Ford used a cost focus strategy
c) Ford used a differentiation focus strategy
d) Ford used a cost leadership strategy
e) Ford used a limited production strategy

57. Delphi Automobile Systems manufacturers and sells
satellite communications systems for automobiles. This provides a significant
and unique difference from the average automobile as Delphi Automobile Systems
connects you and your car to 24-hour-a-day emergency service, directions to a
destination and the opportunity to order a movie while on the road. Delphi
Automobile Systems uses a(n)
a) Cost leadership strategy
b) Cost focus strategy
c) Differentiation strategy
d) Differentiation focus strategy
e) Innovation strategy

58. Many people are concerned about eating healthy, yet many
of these same people still grab lunch at fast-food restaurants because the
restaurants are convenient and they like beef. Burger King has created a veggie
burger that “tastes like the real thing without all the fat”. Burger
King is using a __________ strategy to attract this large market that
encompasses many different segments.
a) cost leadership strategy
b) cost focus strategy
c) differentiation strategy
d) differentiation focus strategy
e) service focus strategy

59. According to Porter’s four generic business strategies
model, a __________ strategy requires innovation and significant points of
difference in product offerings, brand image, higher quality, advanced
technology or superior service to charge a higher price while targeting a
relatively broad array of market segments.
a) differentiation focus
b) cost focus
c) differentiation
d) cost leadership
e) innovative leadership

60. Reality television shows are televised nearly every
night of the week. Most show how individuals live and compete in unfamiliar
groups and surroundings. One has pairs of contestants competing against each
other. UPN network developed a novel approach to reality programming by
creating a show that pitted stereotypical U.S. families (father, mother and
two children) against other families. By focusing on family dynamics instead of
individuals, UPN hoped to have an across-the-board appeal to all segments with
its unique show. UPN was using a(n) __________ strategy to attract viewers.
a) differentiation focus
b) cost focus
c) differentiation
d) cost leadership
e) innovative leadership

 

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