4 service marketing question need help.

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Business Finance

Read the chapter 7 and 8, answer the following questions.

CHPT 7

1. Comment on the following statement: “The recovery paradox is a superior strategy to the ‘Do it right the first time’ strategy”.

2. Do all services need to offer customer guarantees? Explain your answer. Then explain why or why not a service provider should or should not offer a customer service guarantee.

CHPT 8

1. Comment on the following statement: “New-service development is typically a linear process”.

2. What should be the two primary objectives of the service provider as it enters the commercialization stage of the new-service development process?

CREDIT WILL NOT BE GIVEN FOR ANSWERS COPIED FROM OTHER SOURCES–INCLUDING OTHER STUDENTS.

Remember the “service” component for all assignments in this class.

the textbook please see attach.